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It Costume Guides

Dress like Your Favorite It Characters

Browse through character costume guides from the hit 1990 mini-series and horror films, It. The series has become one of the most terrifying horror franchises by “The King of Horror” himself, Stephen King. It successfully preys on the fear of clowns. Bill Denbrough’s brother, Georgie, mysteriously disappears in the fictional small town of Derry, Maine, during the 1950s. Years later, he and a group of friends piece together the existence of the horrific It who killed him. Through bravery, friendship, and imagination, they decide to rid themselves and their town of its presence forever. Become one of the seven members of “The Loser’s Club,” or you can embody the tormentor, “Pennywise the Dancing Clown.”


Pennywise (2017) Costume

Pennywise the Dancing Clown takes our fears and turns them into a living nightmare. He is a cosmic being that came to earth thousands of years ago and delights in inflicting fear and suffering. Every 27 years, he awakens to satisfy his appetite and terrorize the quiet town of Derry, especially its children. Playing on our innate fear of clowns, It has become one of the most iconic horror franchises of the 21st century. With his flaming red hair, frilly white clown outfit, creepy makeup, and red balloon, you’ll be terrifying everyone in your wake if you get this cosplay right. These step-by-step instructions will help you do just that.

Pennywise (2017) Costume
Pennywise (2017) Costume Guide
Georgie Denbrough

Georgie Denbrough Costume

“Here, take it. Take it, Georgie.” Those were the final words Georgie would ever hear. Even as Pennywise’s first victim, with his yellow raincoat and paper boat, Georgie is one of the most recognizable It characters. Pennywise uses his childlike innocence to lure him by saying he is a circus clown that got blown away by the storm. He then savagely kills poor Georgie by ripping off his arm with his jaws and pulling Georgie into the depths with him. It’s Bill’s inability to find closure with Georgie’s death that ultimately leads him and his friends to confront Pennywise and bring his reign of evil to an end.

Georgie Denbrough Costume
Georgie Denbrough Costume Guide

It Cosplay Costumes

Although the demonic apparition, Pennywise the Dancing Clown, keeps us on the edge of our seats, it’s the brave and loyal Loser’s Club that won our hearts. Bill Denbrough is the leader that battles with the loss of his brother Georgie, Beverly is the pretty girl with an abusive father, and Ben Hanscom is the compassionate one despite being bullied for his chubbiness. Set in the 1950s, the movie has characters with looks take us back to a simpler time of playing in the forest and riding bikes with friends.

When dressing up as everyday characters, you can always worry that you won’t be recognized. On the other hand, you might wonder if you can pull off the elaborate costume and makeup of the demonic It. Whichever character you go with, these step-by-step cosplay guides will help you find exactly what you need to get your look just right. You can even pick your favorite portrayal of It choosing between that of Tim Curry or Bill Skarsgard.

About It

The small fictional town of Derry, Maine, seems to be your typical 1950s town. However, every 27 years, the city is racked by mysterious and horrible deaths. Under the idyllic surface, the demonic It lurks in the sewers and awakens every 27 years to feed on people’s fears, or their bodies. It enjoys tormenting children the most and manages to lure little Georgie to a storm drain while playing with his paper boat in the rain. He then kills him by savagely ripping off his arm.

Being the one that made Georgie’s boat, Bill feels responsible for his brother’s death. Years later, he and his gang of friends, “The Loser’s Club” finds out about the mysterious It that preys on their town. Aware of their attention, Pennywise begins terrorizing the group that resolves to destroy him for once and for all. This group of young kids uses their power of friendship to face both an evil cosmic being and their cruel town bullies while dealing with personal issues along the way.

It Costumes