The Allstate advertising character Mayhem, portrayed by Dean Winters, isn’t your normal cosplay character. He is one of the most hilarious we’ve seen in quite a awhile! Starting in 2010, Mayhem set the stage for destruction on the popular Allstate commercials warning against “cut-rate” insurance policies. The character Mayhem was born after Allstate was ranked fourth behind Geico, State Farm, and Progressive in advertising. Since then, he’s been warning others to be “better protected from mayhem…like me.” Get the look of the hilarious insurance salesman with this Mayhem costume guide.
Cosplay Mayhem’s clean style while it lasts with a Black Three Piece Suit, Black Skinny Tie, White Dress Shirt, Collar Pin, Black Dress Shoes, a few Butterfly Closure Bandages, and a Cut and Bruise Makeup Kit. This is going to get messy really quick!
Dressing as Allstate’s Mayhem for cosplay is a pretty smart idea because if you own a suit, there are only a few additional pieces you need to get the complete look. For a this cosplay, start by wearing a disheveled black suit, tie, and dress shoes. Then, head to your favorite costume shop and buy a cuts and bruises makeup kit with a few butterfly bandages to get Mayhem’s battered look!
Mayhem is pretty destructive on his own, but if you’re wanting to turn this look into a couples or group costume, grab a couple of friends because we have other modern day insurance characters to dress up as to supplement this hilarious character! Dress as Flo from Progressive or the Geico Cavemen for a hysterical group of insurance advertising costumes! Follow this costume guide and make sure to send a picture of your completed look.
Mayhem is the advertising character created for Allstate commercials, and a brilliant one at that! Everyone loves the commercials featuring Mayhem, portrayed by Dean Winters. He was created by Leo Burnett Worldwide and has been heavily promoted on TV since 2010. Mayhem is there to show you how a perfectly normal situation can turn into a disaster in a split second and why you shouldn’t have “cut-rate” insurance to cover all of your potential disasters!
Allstate was fourth in advertising rankings of insurance companies until debuting the Mayhem commercials and then ended up winning over 80 awards for the campaign! Mayhem promotes Allstate insurance coverage like roadside assistance because as much as you don’t think you’ll need it, there will inevitably be a catastrophic situation. Mayhem is a hilarious incentive to push people to get the extra coverage needed because you just never know when Mayhem is going to hit!