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The “22” Look, Ringmaster & Eras Styles

Taylor Swift Costumes

Costume Wall has 5 Taylor Swift costume guides, covering her music-video and tour looks. Each guide lists the pieces, colours and props, with a photo-matched costume to copy.

5 costume guides Editorial reviewed Oct 4, 2026

Which Taylor Swift costume should I pick?

The “22” look is the most recognisable, the Ringmaster is the most theatrical, and the Chiefs styling works for a group.

All 5 Taylor Swift Costume Guides

Browse the “22” music-video outfit, the Ringmaster look from the Eras Tour and the Chiefs-game styling, the three Taylor looks on the site, each with its own kit list.

5 Taylor Swift costumes

Graphic Print T-Shirts, Blonde Wig, Cheerleading Pom Poms and Women’s Sequins Shorts beside Taylor Swift (”22”)

Taylor Swift (”22”)

Pop star’s ‘22’ music-video look: graphic tee, sequin shorts, black fedora, heart sunglasses, pom poms and the red microphone. 10 items
White Tuxedo Shirt, Women’s Mardi Gras Sequin Dance Cane and Circus Ringmaster Costume beside Taylor Swift (”Ringmaster”)

Taylor Swift (”Ringmaster”)

Circus ringmaster look: white tuxedo shirt, top hat, fishnet tights, bolo tie and the sparkly sequin cane. 11 items
Ivory Off Shoulder Gown, Gold Floral Lace Trim, Blonde Curly Wig and Pearl Gold Headband beside Taylor Swift (Love Story)

Taylor Swift (Love Story)

Fairytale ballgown look: ivory off-shoulder gown, gold floral lace trim, blonde curly wig, pearl gold headband and ivory ballet flats. 6 items
Ts Cheerleader Uniform, Pom-Poms and Hair Bow, White Cheer Sneakers and Blonde Ponytail Wig beside Taylor Swift (Shake It Off Cheerleader)

Taylor Swift (Shake It Off Cheerleader)

Cheer squad look: the cheer uniform, pom-poms and hair bow, white cheer sneakers, white ankle socks, a blonde ponytail wig and red lipstick. 7 items

Showing all 5 Taylor Swift costumes

Taylor Swift Costume Ideas: Build Each Look

The “22” Video Look

The “22” outfit is the friendliest look in the set: a graphic tee, sequin shorts, a black wool fedora, heart sunglasses and a pair of cheerleader pom poms. Everything except the headwear is ordinary clothing, so the tee can be any band shirt you already own and the sequin shorts only have to catch the light.

The fedora and the heart-shaped sunglasses do the recognisable work, so keep the jewellery minimal and add a bright lip. If you want the full video look rather than the stage version, carry the red microphone as the finishing prop.

The Ringmaster Look

The Ringmaster is the theatrical one: a white tuxedo shirt, a sparkly sequin cane, fishnet tights and a top hat, styled after the Eras Tour. The shirt is a formal dress shirt worn loose, and the bolo tie at the collar is what separates this from a plain magician.

Keep the sparkle to one piece, the cane or a tailored jacket, so the outfit still reads as a ringmaster rather than a costume-shop magician. A slicked-back style and a red lip finish it, and the hat should sit far enough back that your face stays visible in photos.

Eras Styling and the Chiefs Look

The Chiefs look is the most casual of the set: a red Chiefs tank, light-wash jeans, a black belt, gold hoops, layered necklaces and a ring. It is the easiest to build from what you own, and the blonde wig with bangs is the only piece most people need to buy.

For an Eras look, pick one era and commit to it rather than mixing them. The Red era is a black dress, a wide-brimmed hat and a red lip, while Fearless is a gold dress with cowboy boots and a cowboy hat, and every one of them is built from separate everyday pieces.

Building a Taylor Look from Your Closet

All five guides split the kit into what you probably already own and what you need to buy, and the wig and the signature accessory are almost always the two real purchases. If you already have long hair, you can skip the wig entirely and spend that money on the prop instead.

If you are deciding between the eras, choose the one whose prop you can carry all night without putting it down. A microphone or a sequin cane looks better in photos than a hat you have to hold, and a small bag rather than a fanny pack keeps both hands free.

The Love Story Ballgown

Love Story is the fairytale end of the set: an ivory off-shoulder gown with gold floral lace trim, a blonde curly wig, a pearl gold headband and ivory ballet flats. The gown is the entire costume, so the styling is about keeping it clean rather than adding to it.

Soft waves, bare shoulders and nothing that fights the lace do the work here. Ballet flats are the practical choice if you plan to dance, and a delicate necklace or a pair of drop earrings finishes the neckline without covering it.

Shake It Off and the Cheer Squad

Shake It Off is the group-friendly look: a cheer uniform with pom poms and a hair bow, white cheer sneakers, white ankle socks and a blonde ponytail. It works as a couples costume or for a whole squad, because everyone can wear the same uniform in a different size and the poms come in packs.

Keep the bow in the team colour, and put the whole group in the same sneakers so the squad reads as one unit from across the room. Bright makeup photographs well here, and a ponytail keeps the hair out of the way if you are actually cheering.

Taylor Swift Costume FAQ

What is the easiest Taylor Swift costume?

The Chiefs-game look from That’s My Husband. A red tank, light-wash jeans, gold hoops and a ring are all everyday pieces.

What do I need for the “22” outfit?

A graphic tee, sequin shorts, a black fedora, heart sunglasses and pom poms. The sunglasses and tee are the parts that make it read as Taylor.

Can I make an Eras Tour outfit?

The Ringmaster guide is the Eras Tour look on the site, a white tuxedo shirt, top hat and sequin cane. Other eras need their own accessories rather than a single kit.

Do I need a blonde wig?

For the “22” and Ringmaster looks, yes, the hair is part of the silhouette. The Chiefs styling works with your own hair.

Is there a Taylor Swift costume for a group?

Yes. Several people in different eras reads best, or a group in matching Chiefs tanks if you want something easy.

Taylor Swift (”22”) Costume
The “22” look: graphic tee, sequin shorts and heart sunglasses.
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Choose Your Taylor Swift Costume

Choose the “22” look for the most recognisable outfit, the Ringmaster for the theatrical Eras Tour moment, or the Chiefs styling if you want to build it from what you already own.

More Costume Ideas

Browse more looks by clothing, appearance, and character type.

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